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CASE GOODS
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The Home Office is Going Healthy
Technology gives us 24/7 access,
and for many people, that translates into working from home. As research continues to underscore the importance of movement throughout the day, home office furniture is morphing in complementary ways — think banish the backache and you’re on the right home office track!
43% of respondents plan
to replace their home office/ entertainment furniture in the next 12 months.
A key home office trend is healthy ergonomic options (46% respondents rank as very important)
66% of consumers purchase their home office furniture in a brick- and-mortar store, while 82% of consumers do the same for their entertainment furniture
From the Consumer Buying Behavior 2020 (Furniture Today|Home AccentsToday)
People are Buying & the Category is Strong
Total sales $55.9 billion in 2019; a 2.74% growth. And 2020 is looking good for continued growth!
The Master Suite is a Refuge
Truly, there’s no place like home, especially when it comes to furnishing a master bedroom.There’s no one-size-fits-all formula anymore; every king or queen of the castle wants to create something unique.
The largest category is master bedroom ($11.8 billion)
Style/design is the most important factor for a master bedroom purchase for 78% of Millennials,
77% of Gen Xers, and 50% of Baby Boomers
35% of consumers prefer contemporary style (40% Mill, 34% Gen X, 26% BB) for Master BR furniture; 28% casual; 22% traditional (26% of Gen X); 15% country.
The Kid’s Room is Flexibly Stylish
Just like each child, each youth bedroom showcase individuality. As the Millennials hit their prime family-building years, youth furniture is likely to become more diverse than ever.
Youth/other bedrooms had year- over-year growth of 3.14%
Youth furniture styles: 37% prefer contemporary, 26% casual; 24% traditional, 13% country.
Youth furniture: only 16% of consumers knew what they wanted when they came into the store.This leaves a lot of wiggle room at end- phase of decision-making process
The Dining Room/Kitchen
Meals, homework, parties – our dining rooms are multipurpose and front and center. Forms and finishes span the spectrum, creating an opportunity to shape a story that reflects the things we value most.
Kitchen table/chairs had sales of $5.8 billion and 3.06%YOY growth
Dining Room styles – 33% prefer casual; 26 % contemporary; 14% traditional; 27% country
50% of consumers surveyed plan to replace their dining set in next 12 months
New & Noteworthy | Product Categories – Case Goods
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