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Market Information | Educational Events 1pm - 2pm Must KnowTips on How toTakeYour Interior Photography Shoots to the Next Level Speakers: Stephen Karlisch,Traci Zeller Alden Parkes Seminar Room, 200 N. Hamilton, SCt110 Every designer wants the best pictures of their work. Join photographer Stephen Karlisch and interior designerTraci Zeller as they discuss how to craft a great photoshoot with your photographer, from finding the right photographer to pre-planning and styling tips, and what all goes into the shoot that makes it a success. It’s not just about the shoot, learn what to know for after the shoot, usage rights, social media etiquette, etc. A question and answer segment will follow. Co-Sponsored by IMC-DesignOnHPMKT and Alden Parkes (1 CEU) 1pm - 2pm How DoesYour Omnichannel Performance Stack Up? Speaker: John Bancroft Home Furnishings Association Retailer Resource Center - Plaza Suites 1st Floor Retailers must deliver a seamless omnichannel experience now more than ever. John Bancroft will give a pulse check on the current state of omnichannel retail, with a special emphasis on home furnishings. Get the latest insights and trends from the 2020 Omnichannel Retail Index. Learn today’s best practices to see how your company stacks up. 2pm - 3pm Suite SpotTour Tour will depart from theTop Floor of the Suites - SherwinWilliams Designer Lounge Designers, bloggers and social media maestros not only have their finger on the pulse of what is hot today, they influence consumer demand tomorrow.To get a first-hand look at what our guest designer & trendsetter thinks is trending at High Point Market this spring, spend an hour on an intimate guided tour with them. Join us as we introduce you to the favorite finds through all three floors ofThe Suites at Market Square – the largest and only presentation of temporary exhibits and a must-see for every designer and retailer looking for what’s new and innovative. Sponsored by IMC-DesignOnHPMkt. RSVP required.To Register visit: www. imchighpointmarket.com/suite-spot-tours 2:30pm - 3:30pm We Are All in Sales How to Become an Extraordinary Influencer Speaker: Lorri Kelley Home Furnishings Association Retailer Resource Center - Plaza Suites 1st Floor Regardless of the position we have, we are called upon many times to lead, set the vision, and effectively influence others to see what we see and ensure we achieve all that we want to achieve. Understanding the basics of effective influencing - or selling - capabilities is an important foundation to build our talents and skills upon.This session will provide the seven basic steps needed to become an effective influencer, applicable to everyone, from CEO to Merchandisers to Sales Managers and Professionals. 3pm - 3:30pm DOWN inc. | Better Sleep with Down Bedding Down, Inc., Suites At Market Square, G-3019 There’s more than meets the eye with our percale-weave, down pillows, and lofty duvets. Join us to learn how down-filled bedding promotes a better night’s sleep. We’ll explain the benefits of down’s natural resiliency as well as our commitment to down-traceability, allowing you and your customers to rest easy. As a bonus, we’ll even share what questions we ask to determine the best duvet weight to sleep under and what density of pillow\[s\] to rest your head on. 3pm - 4pm KEYNOTE SERIES Entrepreneurism: Transforming Your Passion into Business Speaker: Miranda Kerr High PointTheatre (in the TransportationTerminal) Miranda Kerr turned her passion for organic skincare into KORA Organics, a highly successful global business, which in turn led to other endeavors like Miranda Kerr Home. It took years of research, strategy, and planning to get there. Miranda will take audience members on the journey from concept to creation, and talk about how and why she started KORA, and what drove her to enter the home space with Miranda Kerr Home for Universal. And she will share her advice for becoming a successful female entrepreneur. Presented by the High Point Market Authority. Sponsored by Universal Furniture. 4pm - 5pm Understanding Facebook and Instagram Posts: Ads and Analytics for Your Business Speaker: Fredy Wright Home Furnishings Association Retailer Resource Center - Plaza Suites 1st Floor Facebook and Instagram can help businesses of every size find customers and grow. Learn the tips for maximizing your business page. When is the best time to post? How often? How do you interpret your analytics? What about all the Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network and Facebook Marketplace? Get up to speed and start to grow your customer base and boost sales! 4pm - 5pm Vision Planning Round Table Speaker:Toma Clark Haines Antique & Design Center, Market Square, Ground Join Toma Clark Haines - CEO of The Antiques Diva - for a RoundTable to discussVision Planning and the importance of focusing on your goals and following your dreams. She will break down #dreammaking into actionable steps and how to get up when you fall down. She will discuss living the life of your dreams, building a business and life you love, sharing life wisdom and entrepreneurial advice on branding, marketing, and finding balance. Monday, April 27 9am - 10am Not All Digital Marketing is Equal Speaker: Isaac Knorr Home Furnishings Association Retailer Resource Center - Plaza Suites 1st Floor Digital marketing is evolving, but not all digital is equal. Isaac Knorr will tell you what metrics are necessary to monitor, help you understand the goal of your digital marketing and its place in the sales funnel, and let you know how to make sure you have quality digital impressions in place. High Point Market 269