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GIVING BACK
The events help artists and charities,
engage customers and increase sales. “People want to know who is coming,
and we let them know by social media and e-mail,” he says. “This is a cultural town and people look forward to learning about and meeting talented artists. It gives them another activity to share with guests on football weekends.”
He also hosts special brunches or cocktail parties in the store for local sororities and fraternities during their parent weekends, allowing the group to choose their charity. A recent Derby Days event made more student customers aware of the shop, and they, of course, told their parents. “It’s the extra things you do to cultivate a business and build a brand that makes people want to work with you,” says Self. “You have to create the right environment.”
For additional information about the store, visit www.provisionoxford.com or like the store
on Facebook.
Images courtesy of Joe Worthem
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