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From an early age, Douglas Self knew he had a creative and an analytical mind. Oxford, Miss., nourished both. He earned a degree in accounting from the University of Mississippi and got his start in retail working for Oxford Floral during his college years.
“Oxford Floral was one of the premier
gift shops in Mississippi and I learned
as much from owners, Bette and Jeff Butler, as I did my general education. Together, it was an incredible base for my career,” says Self, owner of jdouglas, with showrooms in AmericasMart
and High Point.
Loving to put collections together and to be in front of customers, Self had long thought of opening a retail store.
“Visiting Oxford for SEC game weekends, I realized I had to carry all my tailgating and dinner party supplies with me. There was a void in the market,” he says.
He opened Provision Oxford in
October 2014, near the historic downtown square. The lifestyle boutique features his personal blend of home furnishings, tabletop, gifts, personal care items, jewelry, some ladies apparel, and original art. “It’s a gracious, hospitable place to see and buy beautiful things. But it’s more than great lines. We strive to offer an extraordinary experience, to treat customers as if they were visiting our home for a party,” he says.
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