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In-Store and Online Integration
Whether you have one physical storefront or many, it’s
important to have clarity in your inventory management across
all touchpoints that connect with consumers. Keeping this in mind, today’s modern technology allows for retailers to manage inventory despite where it’s sold from. Connecting the dots—so to speak—between selling avenues delivers ease to retailers while helping them identify future buying decisions based on real-time insight. Factoring in a point of sale system that integrates from in- store to online is critical... and possible thanks to POS companies that integrate into e-commerce platforms such as those identified above. The catch? Make sure when you introduce any new tech into your selling strategy, you also identify what it integrates with so that you can connect the dots between your tech providers,
as well.
Finally, don’t underestimate the value of e-commerce. While brick and mortar is undoubtedly a powerful way to reach consumers— brick and mortar alone is not how customers shop. To truly optimize your selling potential, make sure you are selling online.
Nicole Leinbach Reyhle is the founder and publisher of Retail Minded, the co-founder of the Independent Retailer Conference and a regular contributor to various publications that include Entrepreuner.com. Additionally, Reyhle is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill and has supported Small Business Saturday from American Express as its spokesperson. Follow Reyhle on Twitter at @RetailMinded.