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The path to purchase simply isn’t what it used to be. No longer do customers identify what they want, then go into a physical store to buy it. Instead, consumers are inspired to make purchases while scrolling through social media, browsing websites, reading emails, chatting with friends and even while getting text messages from their favorite brands and retailers. Keeping this in mind, how can brick and mortar stores keep up with the constant influx of purchasing inspiration that surrounds today’s modern customers?
To help your store increase sales, it’s important to incorporate e-commerce into your selling strategy. The benefits include helping to sell-thru existing in-store inventory, reaching new customers beyond store walls and supporting existing customers who might not physically be able to always get to your store. To do this, however, you must have an online selling presence—plain and simple. Fortunately, plain and simple is also the reality for e-commerce nowadays. Not convinced? Read on.
Turn-key Websites
Thanks to companies such as BigCommerce, Shopify and WooCommerce, retailers can create e-commerce sites in fewer and fewer steps than ever before. With each of these companies— and many others—providing a variety of e-commerce templates
to choose from, retailers can begin their online selling journey
with ease and confidence thanks to the guidance of these e-commerce platforms. Style and aesthetic is not overlooked in today’s template options, helping to allow retailers to easily keep their personal branding as part of their e-commerce presence. With drop and drag features that easily allow for logos, inventory images and more to be incorporated into these templates,
it’s easy for busy merchants to get their e-commerce presence
up and running. Factor in payment options that vary according to your needs and you can easily begin selling online to help move existing inventory ... with the potential to increase sales along
the way. >
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