Page 27 - SouthEast Marketing Fall 2018

The online economy is the new normal. Embracing change and finding ways to adapt is everyone’s challenge. Here are 4 simple approaches that can contribute to your store’s continued success.Visit our virtual showroomSoutheastMarketing.com• Quick and easy wholesale shopping; (reps get copies of all orders!)• Browse and shop all our catalogs.• Receive exclusive offers and promotions.• Sort by NEW,Best Seller, Robin’s Picks (a curated collectionof perennial best sellers and new releases).1Make sure you have a websitewith your customers. You may not have Amazon’s budget, but you don’t have to rely on algorithms to suggest the right gift for their friend or pick the best top to pair with the pants that just arrived. As our world becomes increasingly digitized, befriending a customer and getting to know them is one thing online shopping cannot provide. The value of relationships are becoming a lot more powerful as a result.4 Buy from vendors that offer Map pricing. The instituting ofMAP pricing is a great gift to independent retailers. By controlling the promotional pricing of their product, vendors are protecting everyone’s margin.As wholesalers, we are facing the same challenge. Stores are saying to us “I do a lot of my buying online”. Southeast Marketing’s initiative for 2018 has been to redesign our online shopping experience.Take it for a test run. We’d love your feedback. It has been a labor of love. Our gift to our retail customers.that reflects the personality ofyour store. When a consumer googles “monogramming stores” you want your store to pop up (assuming you monogram). Studies show that consumers do internet research before they shop. Consumers still see shopping as a pleasure—not a chore, but often they do their planning online. And there are no yellow pages toreference anymore!Turn over the digital marketing2to a 20-something. Hire a college student or a friend of your son or daughter. Sponsor a social media marketing internship at a local college. It may seem complicated but not for those who grew up in a digitized world. And someone from a newer generation will bring fresh energy, youthful exuberance and a different element of fun to your business.3Give consumers what theywant; personalized service.One of the biggest advantages of a brick and mortar store is the opportunity to interact(800) 875-1155WWW.SOUTHEASTMARKETING.COM 27