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1. Vilmers 2. Caracole 3. Adriana Hoyos Furnishings 4. Alden Parkes 5. JAMES by Jimmy DeLaurentis UPHOLSTERY 2. Offering consumers the story that goes along with their furniture can be a compelling, persuasive conversation toward a purchase. Imagine the reaction to a demonstration of comfort upholstery for a family movie night or the daydreams that accompany the idea of a memorable dinner against the backdrop of a stylish dining set. Sure, trips and concerts and travel are great, but so is feeling like you’re visiting your own unique destination every time you open the front door. Help your customers define their own experience of home. From the Consumer Buying Behavior 2020 (Furniture Today|Home AccentsToday) People are Buying & the Category is Strong Total sales for upholstery are $32.2 billion in 2019, a 2.7% increase. Show them something new for 2020. Movies, Make-Believe & Storytime We anchor our living spaces with stationary sofas that encourage memorable moments.The largest category in upholstery for 2019 is stationary sofas ($17.4 billion, up 2.3%). Movement is King We want to recline and relax at the end of the day. Motion sofas were the fastest growing category last year ($5.4 billion and up 3.87%). Life’s Little Messes We don’t want to worry about spills, muddy feet, or red wine sloshes. The cleanability factor is important to 78% of consumers 3. Tell My Story We want our homes to reflect us. Nearly half of all consumers surveyed purchased customized upholstery in 2019. NEW FOR SPRING: 5. 4. A-America, La-Z-Boy, Jackson/Catnapper, Furniture Frameworks and Berhan Designs High Point Market 39 1.