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Market Information | Educational Events Educational Events Friday, April 24 4pm - 5pm No Passport Required -Tour of The Antique & Design CenterbyTomaClark Haines - The Antiques Diva Speaker:Toma Clark Haines Antique & Design Center, Market Square, Ground JoinThe Antiques Diva herself,Toma Clark Haines, as she weaves her way through the Antique & Design Center, backwards in high heels no less with a glass of bubbly in hand, all while pointing out hidden treasures and introducing you to some of her favorite dealers. Connect with other designers that love adding soul to their projects with the use of antiques and meet the dealers that can become your sources all year long. Saturday, April 25 9am - 10am DoYou Know the Lifetime Value of Your Customers? Speaker: Donnie Surdoval Home Furnishings Association Retailer Resource Center - Plaza Suites 1st Floor Retailers have long appreciated the importance of repeat customers to the health of their business. But how is this value measured? Donnie Surdoval will break down the metrics, including Repeat Purchase Rate, Repeat Customer Leverage and Customer Lifetime Value. He will share insights that you can apply to your business as soon as you get home. 9:30am - 11:30am Style SpottersTrendTours - CategoryTours Speakers: Rachel Moriarty and Ivonne Ronderos The Point (on Commerce Ave next to the TransportationTerminal) Enjoy a personal trip through some of the most stunning showrooms at Market with one of our style spotting gurus. On Saturday, two members of our Style Spotters team will take off fromThe Point to share with you the showrooms they love to shop in a specific product category. Rachel Moriarty will focus on rugs, and Ivonne Ronderos will focus on home decor / accent pieces. See the full schedule and RSVP (required) at www. highpointmarket.org/events/ss-trend-tours. These tours are available for buyer and press passes only. Sponsored by Crypton and Studio Designer. 10:30am - 11:30am Sell the Room, Not Just the Sofa Speaker: Laura Khoury Home Furnishings Association Retailer Resource Center - Plaza Suites 1st Floor More than 80 percent of furniture purchases start online – and consumers visit an average of 10 websites before stepping into a store to buy.You’ve gotten the customer to your website. Now what? Laura Khoury will present case studies on how top retailers have leveraged Artificial Intelligence to build engaging experiences across the entire customer journey and how inspiring customers to buy the whole room impacts Customer Lifetime Value. 11:30am - 12:30pm C&D Highlights Tour Tour of Commerce & Design Building Searching for those Market highlights, join us for a first-hand look at what our acclaimed interior designer and trailblazer thinks is trending at High Point Market this spring, and spend an hour on an intimate guided tour with them. Join us as they introduce you to their favorite finds in lighting, casual, home furnishings, and more, in the Commerce & Design (C&D) Building - a must-see for every designer and retailer looking for what’s new and innovative. Sponsored by IMC-DesignOnHPMKT. RSVP required. To Register visit: www.imchighpointmarket.com/ seminars-and-events/ 12pm - 1pm Why Mindset Matters When Scaling Your Business Speaker:Tobi Fairley High PointTheatre (in the TransportationTerminal) So many design firms struggle to create products and services that scale, keeping them stuck in the “feast or famine” cycle that has long been part of the interior design business model. What so many get wrong is that scaling isn’t about marketing to the low-end DIY audience.That approach will just be a race to the bottom with regard to price and quality. Acclaimed designer and business coach Tobi Fairley will show you how to shift your mindset to develop the perfect solutions for the right customers.Tobi will show you how to fill the gaps in your product offerings and create consistent revenue streams. Complimentary boxed lunch provided. 1 IDCEC-approved CEU. Presented by ASID. Sponsored by Lexington Home Brands. 1pm - 2pm Protect Your Customers’ Children From Tip-over Dangers Speakers: Greg Crowley, Scott Whittier Home Furnishings Association Retailer Resource Center - Plaza Suites 1st Floor Too many children are killed and injured by falling bedroom chests and dressers. Scott Whittier feared “it was just a matter of time before we’re going to kill a child.” Greg Crowley partnered with the parents of a child who was killed to try to prevent more fatal accidents. Whittier and Crowley team up to address a critical safety issue: furniture tip-over. Whittier will explain why he began designing more stable furniture and developed a unique tip-restraint device. Crowley will describe his safety initiatives. Both will tell retailers what they can and should do to protect their customers’ kids. 1:30pm - 2:30pm TrendWatch: Spring 2020 Speaker: Julie Smith Vincenti Sherwin Williams Seminar Room (SAMST-822) IMC’s highly-anticipated TrendWatch program returns to High Point Market this spring to give attendees an inside look at leading trends shaping the home furnishings industry. TrendWatch is directed by home furnishings trend forecaster, editor and curator Julie Smith Vincenti of Nine Muses Media. Julie will present the three key design directions she predicts will most impact the home furnishings market in the future. These big picture trends are influenced by consumer insights and creative intelligence from the interiors, fashion, and consumer product arenas.The popularTrendwatch seminar gives designers the inspiration and creative insight to meet the needs of their clients in the years to come.Sponsored by IMC-DesignOnHPMkt. (0.1 CEU) High Point Market 265