Page 39 - HLC: Setting Moods Since 1871
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WAY OUTTA SlGl-lT!
] lt’s sometime between the late 1940s and the
l I mid-to-late 'l950s. Route 66 was in its heyday. The
// style was futuristic. It was an unapologetically
artistictype of world.
/ Homer Laughlin was there. We developed
f ’ of-the-moment patterns that were just as likely
“I ‘ to be set on tablesin an off-highway diner as in
x \\\\ I an upscale coffee shop or bistro.
* Many restaurants today are fighting to regain
* character on the table, pushing back on the all-white
~ tabletop and the minimalist messaging it conveys.
/ Patterns and colors are back. And with it, Retro
> ‘K ' patterns are being pulled back to the table. And, as
/ always, they're all lead free.
7 / At Homer Laughlin we like to say, "Who betterto
’ / ' lead the Retro charge than those who CREATED it!”
l_ e
i 4. y
. V ‘V J. , With the rise of "conspicuous consumption” (a
5 - - termed coined during this year), The Homer
g Laughlin China Company“ created its American
°_ , ~’ Beauty shape, making it the most ornate
E dinnerware ever created forthe mass market.
. But the question is, did those people lucky
, _ I enough to have the newest kitchen gadget—a
« dishwashing machine—trust it with their beautiful
. new American Beauty "semi-vitreous china”?
2
6:=.ma°é:
