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INS AND
OUTS
Outdoor living fabrics find a home inside too
Savvy buyers and designers are more excited than ever about the possibilities technological innovation in fabrics brings to products and design. A new crop of fabrics are so advanced, the possibilities extend far beyond outdoor cushions.
Even industry insiders can have a tough time distinguishing “outdoor” fabric from interior upholstery. Now it’s time to
teach consumers what that can mean for them. For buyers, the education starts
at AmericasMart, where a number of top vendors sell product in which the outdoor fabric is a big attraction.
AmericasMart.com
CHARACTERISTICS THAT MATTER
Lou Rosebrock, senior vice president
Sales and Marketing at Lloyd Flanders, suggests buyers should lean heavily toward the most established brands, which includes Sunbrella, Al Fresco and Outdura.
“These brands have been produced to offer outdoor customers all the important characteristics, such as durability, light
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