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COMPLEMENTARY COLLECTIONS
ELK’s designer has incorporated more than 400 new products into vignettes that focus on modern farmhouse, urban and contemporary styles for the January show.
“Concrete tables and lamps, designer outdoor portable lighting, hand painted wall art, mirrors, and home furnishing accessories are shown in ‘wa-la’ settings that draw new customers,” says Kerry Radar, ELK showroom manager.
“Catalogues and online ordering are a convenience, but people like to see things put together, to see the scale and how colors blend. It gives them ideas,”
she adds.
Other exhibitors agree. “Buyers today
are looking at the décor and furnishings
in all-encompassing approach; most are buying at least one other category, making it important for them to see how rugs coordinate with other aspects in their vignettes and store settings,” says Cyrus Loloi, principal of Loloi Rugs, located on the 4th floor.
Atlanta’s market symbolizes newness and
freshness in the rug market, says Loloi. “This will be one of our largest product
unveilings to date, with everything from new machine-made rugs, to hand-knotted carpets, as well pillows and new throws.”
Loloi customers include large and
small furniture stores, luxury designer showrooms and flooring specialty stores.
“While inexpensive rugs are getting more beautiful all the time with the advancement of technology; we also see a strong market supporting the skill and artistry that goes into a fine rug,”
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