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CREATIVE GIVING
Little Miss Muffin is known for hosting charitable events to aid local schools and causes, sometimes partnering with groups such as the NOLARTS Learning Center, and the New Orleans Green Project.
“We also host craft parties (such as decorating holiday ornaments or jewelry-making) to make our younger shoppers feel at home,” she says. “It gives their parents a chance to get a cup of coffee or shop for themselves, which creates good energy.”
Her summer Sip ’n See afternoons for moms include wine and special sales. At MISS Muffin, workshops and events aim to empower young girls and make them stronger. “We stock journals and art kits to encourage them to use their minds and hands to stay creative,” says Sobrino. She’s used the store windows to display student art work.
Sobrino buys with her customers and possible events in mind. She averages about four events a year per store. “They offer a good return. Our customers remember, and when they need a gift, they come here,” she says.
TIPS FOR CREATING FAMILY-FRIENDLY EVENTS:
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Think of special events as an investment, a chance to get to know your customers and be a part of your community.
Create space before the event by moving things around. Hold a charitable event in the center of a store, a children’s event in the children’s section.
Use social media, Facebook, Instagram, Snapchat to communicate special events and sales. If you don’t have those skills, delegate them to someone who does.
Plan at least a month ahead, but market close to the event, so customers don’t forget.
Reach out to staff and community residents for meaningful ways to give back.
For more information about the stores, visit shoplittlemissmuffin.com or like them on Facebook.
Images courtesy of AWH Photo & Design
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