Page 82 - AmericasMart: Market Magazine July 2018

Playing with Texture
Whether in a home or in a retail setting, incorporating different textiles can go a long way to creating an appealing, engaging environment. Use these tips from the pros to create multi-textural spaces.
1
Use a variety of props, each with different textures, within the same theme to highlight a product.
At Twigs and Moss, Haas might create rows of decoupage trays featuring nests and eggs, with
an actual bird’s nest interspersed in the rows.
A decoupage racehorse might share a shelf with a tarnished brass trophy.
D
3 Layering also helps showcase variety of textures. “Layers create a nice, rich volume of textures, and
let us pick and choose what we need for that specific moment or occasion,” says Kraidelman.
2 When it comes to textiles, contrasts in both color and texture will help inspire customers. "These contrasts help customers visualize how they can revive certain corners of their homes with these new items," says Kraidelman.
when you’re using them to define a room or a display. 4 “Walking into a room filled with fluffy pillows, you feel
yourself relax,” says Rutter. “But you can use the correlation to designate a formal entertaining area by keeping textures smooth and clean.”
5 “Use color and texture to entice your customer while opening the door to a multi-item purchase,” says Salerno. As an example, she suggests a colorful mohair thrown on a decorative chair alongside a side table with accessories to create a vignette that inspires customers to recreate it. ■
For more information:
Chesterfield Leather - Chesterfieldleather.com or 267.515.4798; Creative Threads - Creativethreadsusa.com or 770.449.1544; Karma Living - Karmaliving.net or 973.744.2779;
Lands Downunder - Landsdownunder.com or 800.790.0332; Twigs & Moss - Twigsandmoss.com or 843.226.1603
Images courtesy of: A. Karma Living
B. Chesterfield
C. Lands Downunder D. Creative Threads
Think about the connotations of different textures
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