Page 382 - AmericasMart: Market Magazine July 2018

“Go for a belt that’s beautiful, not just utilitarian. A man needs a belt to keep his pants up; a woman wants a belt for fashion, to empower her and make her feel good.”
RAHLEEN BLOCH
Ensure displays work to your advantage
You’ve heard it before but retailers must tell a story when they sell dramatic accessories. Sure, belt racks are fine, but you make the highest impact by showcasing a belt on a model
or mannequin. Complement the belt with a purse and jewelry, and you can sell it all. Offer belt sets in contrasting widths
or materials. Maybe she wants to pair chain with leather or skinny and wide. This provides an opportunity for the customer to create a completely personal look.
Think of other innovative ways to showcase belts: throw them against an antique door or wrap them around natural tree branches. Unexpected and whimsical display units draw customer attention. If you’re selling online, show the belts closed and preferably on a model, Bloch advises.
Especially if you’re buying for boutiques where women are the primary customers, pay attention to fashion publications and bloggers, Bloch advises. Customers fall in love with beautiful things, and a dramatic belt
is just that. “Go for a belt that’s beautiful, not just utilitarian. A man needs a belt to keep his pants up; a woman wants a belt for fashion, to empower her and make her feel good.” ■
For more information:
Leatherock, leatherock.com, 800.466.6667
Images courtesy of Leatherock.
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