Page 169 - AmericasMart: Market Magazine July 2018
P. 169
worth the
FURNITURE, RUG & HOME ACCENTS
waiting
The beautiful mind of Mandy Kellogg Rye captures the future of retail
For Mandy Kellogg Rye, the road to establishing a brick and mortar retail shop was paved with blogs, social media posts and a series of pop-up stores. Mandy is a retailer for a new age, her busy head brimming with novel marketing ideas, bopping around like bumper cars in her brain. Each thought is as vivid and diverse as the merchandise displayed in her Vinings, Ga., home décor and gift store.
The name of her business, Waiting On Martha, is a tribute to home living and entertainment icon Martha Stewart.
This is someone Mandy has met and who inspired the young entrepreneur’s willingness to defy boundaries. The store appellation was originally intended only for
her blog, born one wine-flavored evening watching the mockumentary, “Waiting for Guffman,” when Mandy was spending her daylight hours working a more traditional job. >
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