Page 95 - MM July2018

A Curated Partnership
The Museum Store Collective debuts at AmericasMart®
Visiting a museum provides lasting enrichment. And taking home a memento helps visitors extend the experience or share it with others. The key is offering creative items to best represent the concept of the museum. That’s where museum store managers
shine and where AmericasMart can help.
The Museum Store Association and AmericasMart® will bring to the non- profit retail community an unmatched wholesale buying experience with
The Museum Collective, the all-new curated merchandise collection making its debut at The Atlanta International Gift & Home Furnishings Market®. Custom-designed to serve the refined merchandising requirements of museum stores, zoos, aquariums, catalogues, online sellers and other specialty retail enterprises, The Museum Collective
will present a curated selection of quality gifts, décor, collectibles and private label products under a new strategic Museum Store Association- AmericasMart partnership.
“The Museum Collective achieves our long-standing vision for a selective product presentation staged amid the larger merchandise resources of a global marketplace,” says Susan Tudor, Museum
Store Association first vice president and manager of Visitor Services and store buyer for the Cummer Museum of Art & Gardens in Jacksonville, Fla. “The Museum Collective’s July debut opens the door to
a new Market experience of incredible depth and promise,” she says.
The collaboration presents a unique
opportunity for both buyers and sellers. "The Museum Collective is a win win
win for the Museum Store Association.
A win for MSA buyers who will find curated museum quality merchandise in a state- of-the art facility. A win for MSA vendors who will get access to tens of thousands of buyers, and a win for the Museum
Store Association, presented center
stage in this new co-branded space,"
says Ione Saroyan, president of the Museum Store Association and director
of merchandise operations for the
New York Historical Society Museum
& Library in New York City.
Located in Building 2, Floor 3, The Museum Collective venue is strategically positioned alongside gift showrooms and temporaries in Building 2, with connecting bridges to AmericasMart’s vast Building 1 home collections and the juried
Boutique collection in Building 3, Floor 4. The venue serves as a junction point for buyers shopping all categories across
the AmericasMart campus.
“With The Museum Collective we are able to deliver an efficient buying experience designed to help the nonprofit retail sector soar,” says JoAnn Miller Marshall, AmericasMart executive vice president of Tradeshows. “This addition to our curated product resources will enrich the Market experience in ways we cannot begin
to imagine.” ■
For more information,
visit museumstoreassociation.org.
Visit The Museum Collective - Building 2, Floor 3
82 |