Page 269 - MM July2018
P. 269
Fun
How almost any retailer can sell toys
There’s more to a popular toy than meets the eye.
Dig a little deeper into its design, and there’s probably at least one feature linked
SERIOUS
to a larger trend in the world around us. Toys often reflect the culture we’re living in.
Why is this important to non-toy-selling retailers? Because it opens retail sales opportunities to a category that is already huge and still growing. According to the NPD Group’s U.S. Toy Retail Tracking Service, the U.S. market size for the total toy industry is in the $26.5 billion range.
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