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“They’re lightweight and dramatic. It’s the best kind of drama — drama without headaches.”
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Since drawing customers is the name of the game, high-impact merchandising can range from leather trays that create a candy box approach to the imaginative use of frames. Location also is key in driving impulse sales, Philbin says. Park a few eye-catchers near the cash-wrap or even next to complementary clothing.
Have your staff wear large earrings from your collection, says Sharon Eisner, from IsArt. She cautions that earrings have a tendency to get lost in a sea of merchandise so
display them on separate earring trees or tile that highlight offerings. As a practical note of caution, Deborah Grivas of Deborah Grivas Designs suggests that earrings carry rubber nuts when on display to keep pairs together and so they’re more difficult to pilfer.
No matter the style, earrings are the accessory that packs a
serious punch. “They’re lightweight and dramatic,” Perrin says. “It’s the best kind of drama—drama without headaches.” ■
TONY PERRIN
For more information: Deborah Grivas Designs, deborahgrivasdesigns.com, 817.490.5100; IsArt, isartonline.com, 888.984.7278;
Lisi Lerch Inc., lisilerch.com, 484.428.3577; Lock&Key, lockandkeydesigns.com, 917.945.4085; Zenzii, zenziiwholesale.com, 770.685.1170
Images courtesy of IsArt, Lisi Lerch and Zenzii
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