Page 252 - AmericasMart: Market Magazine July 2017

TECHNOLOGY 3 SAVINGS
Businesses of all sizes can benefit from saving money—which is why Refund Retriever is a fantastic resource for merchants to lean on. Their primary focus is parcel audit recovery and parcel management, helping businesses save money by gaining refunds from UPS and FedEx when deserved due to late arrivals or other shipping challenges. The best part for merchants, however, is that through their technology this is all done for you—and the fee is a percentage of the successfully disputed and credited refunds with no set-up fees to get started.
To learn more, visit RefundRetreiver.com.
TECHNOLOGY 4 OMNI-CHANNEL
Omni-channel retail is not just the future of retail. It’s present
day retail—and if you’re not a part of it, you’re missing out. Keeping this in mind, it’s no secret that managing multiple avenues of consumer communication, inventory, sales and more is a hard task. Without technology, it’s fair to say it’s also an impossible task. Fortunately, Brightpearl makes this easy for merchants by offering a system
that oversees POS, online sales, purchasing, CRM, inventory and financials within one single system. Sounds too good to be true, doesn’t it? Good thing it’s not. Learn more at Brightpearl.com.
TECHNOLOGY 5 MOBILE MARKETING
Whether you fall into Generation Z or are a Baby Boomer or somewhere in between, it’s likely your smartphone rarely leaves your side for too long. This reality is just one reason mobile marketing is critical for retailers to incorporate into their businesses—and why companies such as Switchblade thrive in supporting small businesses as they amp up their mobile marketing and mobile messaging strategies. From offering coupons via text to alerting customers to an upcoming store event to sharing delivery updates or other relevant information, mobile is increasingly becoming the preferred way for customers to connect with retailers. It’s quick, it’s effective and it’s affordable. What’s not to love? Discover how mobile marketing and mobile messaging may be good for your business at 3cInteractive.com.
Finally, remember that as you aim to discover more about technology and how it can help your business, also aim to align with the right service providers and vendors that are right for your unique brand. There are a variety of options in countless categories that offer technology driven support for merchants—the key is to make sure the support they offer is what will help your business improve its productivity, increase its visibility and ultimately strengthen sales.
Nicole Leinbach Reyhle is the founder and publisher of Retail Minded, the co-founder of the Independent Retailer Conference and a regular contributor to various publications that include Entrepreuner.com. Additionally, Reyhle is author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill and has been the Spokesperson for Small Business Saturday from American Express since 2014. Follow Reyhle on Twitter at @RetailMinded.
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