Page 167 - AmericasMart: Market Magazine July 2017

Fasciani says at the July Market, holiday doormats will be in the spotlight, just in time for fourth-quarter planning. And indoor/outdoor rugs, which combine on- trend patterns with exceptional durability, are another versatile option for
smaller retailers.
While Oriental Weavers’ core customers are furniture stores, the company has a cadre of boutique clients and welcomes more. Angie Shook, director of Marketing and Public Relations, says one point of differentiation with the company is that it focuses exclusively on rugs, rather than also offering textiles, pillows and other accessories. “We do one thing, and we do it well,” she says.
According to Shook, some boutique retailers focus on more high-end offerings than many furniture stores might choose,
but these independent shops are eager to snap up products that fit with today’s trends. Smaller retailers often order 5x8 rugs due to space constrains, but offer larger sizes for order.
“In our showroom, gift shop owners will get to see how our fashionable home accessories actually look and work within the overall décor of a room.”
Tiffany Yaraghi
As with Momeni, Oriental Weavers also has
a strong business in indoor/outdoor rugs. “The great thing about these rugs is that
you can use them in high-traffic areas like your kitchen or mudroom, as well as in the dining room or in outdoor covered sitting areas,” says Shook. “You can take the outdoors in, or the indoors out.”
LIFESTYLE SHOPPING
But it’s not just area rugs to be found on these floors... even in the showrooms
of brands better known for their floorcoverings. Safavieh is one of several area rug manufacturers offering a complete home furnishings brand, carrying accent pillows, throws, garden stools, wall art
and more.
“In our showroom, gift shop owners will get to see how our fashionable home accessories actually look and work within the overall décor of a room,” says
Tiffany Yaraghi, director of home textiles for Safavieh. “Our designers create marvelous lifestyle settings, in which our accessories play an important part in accenting the overall look and feel of a room.” Yaraghi says that as her company’s product assortment has evolved to include more and more home accessories,
FURNITURE, RUG & HOME ACCENTS
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