Page 47 - Jan 2019 MM

23
Pet Project – Americans spend an average of $126 a month on their pets according to Business Insider. That’s more than $72 billion a year. Capitalizing on consumers’ love for their dogs, cats, birds, bunnies, lizards, fish, ferrets and other creatures
is smart retail. Consider both pet products and gifts for pet lovers as options.
Products with Purpose – There’s value in having values in today’s marketplace. Savvy retailers spotlight how products are different by telling their stories and showcasing their positive impact. The appeal crosses cultural and demographic channels, offering benefits for everyone.
45
Think Outside – It’s no secret that most people spend the majority of their lives indoors despite multiple studies extoling the virtues of time spent outside. Products that make communing with nature more enjoyable are smart stock as younger generations try to connect with their inner Thoreau. Think both practical and whimsical to create the right mix for your store.
One on One – As people look for simple pleasures, products that provide fun just for fun’s sake and comfort for comfort’s sake are more popular than ever across demographic categories. Everyone enjoys a laugh for no reason other than it’s a regular Tuesday.
Concepts derived from research through WGSN. WGSN is the industry-leading content and technology solution for professionals in the style, fashion and design sectors.
For more information, visit wgsn.com.
Images courtesy of 1. Crestview Collection, 2. Fringe Studio/Appelman Schauben, 3. Rescued Wine, 4. Picnic Time 5. Indaba Trading
AmericasMart.com | 37