Page 426 - Jan 2019 MM

The secret ingredients to making a garden center thrive are:
Passion:
You have to love it, and people have to see that passion in your eyes when they ask their questions. They have to see that you care. It’s all about service.
Experience:
With the ease of online shopping, you have to give people a reason to get in their car and drive to see you. It has to be a good experience so we welcome them, listen, and offer solutions to problems as well as options they might not have considered.
Empathy:
I tell people that I’ve killed a million plants, but I know what I did wrong, so I can help them to make their home more comfortable and beautiful with plants and decor. You have to want your customers to be successful.
For more information:
Johnsons Gardens – Johnsonsgardenandcafe.com, 205.553.2695, @Johnsonsgardens on Instagram.
Images courtesy of Theresa B. Manry Photography
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