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It's Hundo P
(translation: This mean’s 100 percent certain)
For retailers who aren’t catering to this audience yet, Judah suggests starting with a small assortment of accessories to get a feel for buying behavior. “Two to go, one to show,” she says.
Judah also recommends buying a coordinating collection of items so the visual impact of the display is powerful and so customers are encouraged to buy more than one thing for the tween in their lives. “The moms and grandmas want to see an aesthetic,” she says. “There has to be a rhyme or reason for it to be in your store.”
While there are a few chain stores that capture the demographic well, talk to your reps at Market to get their
input into what could work from their lines. There are several exhibitors who make it a priority. Also, talk to some tweens and get their opinions and check out the blogs they follow. Learn their language; there’s a definite social media shorthand. If you can tailor that kind of attention, product and style to fit your store, you’ll soon see a nice uptick in sales. And whether you know it or not, your still will also get a boost on social media. As Fudala, Judah and Mines can attest, word spreads fast among tweens.
Images courtesy of iScream, Fashion Angels and American Jewel