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“We’re seeing a change in certain products with manufacturers trying to be more aware, such as in finding other natural resources to make their products, says Julie Dunn, marketing spokesperson
for Kitchen 2 Table. “We also work with companies that send a portion of their proceeds back to the region where their products are made.”
At Canvas Home, a partnership with Aid to Artisans helps fund grants to communities in developing countries. The grants might go to buying a communal loom or a kiln that locals can use to create handcrafts.
Notes Zalace, “It’s important for consumers to not only look at the products they’re buying, but also the companies they’re buying from and what they’re
doing for the environment.” ■
For more information: Bamboo Table at bambootabletop.com or 772.232.6262; Canvas Home at canvashomestore.com or 212.461.1496; Europe 2 You at europe2you.com or 770.998.7175; Kitchen 2 Table at k2tshowroom.com
or 888.744.9931; Lastra Life at lastra.life or hello@lastra.life; Q Squared at shopqhome.com or 888.978.8895; Sobremesa by GreenHeart
at sobremesasales.org or 312.235.6639
Images courtesy of Sombresa by Greenheart, Canvas Home, Bamboo Table, Europe 2 You, Kitchen 2 Table and Lastra Life
Sustainability Selling Tips
Let customers know. If the product is made of a renewable materials, make sure that it’s readily apparent. Provide stickers
that say "made of bamboo" that retailers can put on display pieces. With something like bamboo dinnerware, it’s also helpful to display it in a way that customers can pick it up, turn it over, and see and feel what it is.
Pass on the stories. Ask your suppliers for the stories and origins of different products, especially those produced by fair-trade suppliers or with reclaimed or recycled materials. Sharing this information with your customers will make their purchase that much more meaningful.
Use silent salesmen. Offer table signs to convey selling points about its environmentally responsible products. Write blogs about different environmental and health topics that retailers can use to educate themselves, their staff, and ultimately the customer.
Create a statement. Let customers know you’re serious about sustainability by grouping all of your environmentally responsible products together in one display. Someone might come in for
a set of reusable straws but end up leaving with reclaimed wooden cutting boards or recycled glass goblets.
Green Terms to Know
Fair Trade: A partnership between companies, factories, suppliers or artisans that seeks equity in terms of pay, working conditions, and benefits.
Post-Consumer Recycled Materials: Products that have served their intended use and then are recycled into materials that can be used to produce another item.
Pre-Consumer Recycled Materials: Waste generated in the manufacturing process, which is then collected and recycled to be used to produce other products.
Sustainably Sourced: Products or materials that are sourced with minimal impact to the environment.
Biodegradable: A material that is capable of being decomposed by bacteria or other organisms.
Reclaimed: Materials that are taken from an existing structure or usage, and are used to make other items rather than thrown away.
Sustainably Grown: Wood or other crops that are grown in a way where nutrients removed from the soil are replenished, or trees replanted to avoid deforestation and erosion.
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