Page 86 - AmericasMart: Market Magazine July 2017

Photo: Itinerant Studio
She has a different perspective on oversized pieces and encourages retailers to display large pieces no matter the size of the store to show a customer that their space doesn’t have to be oversized for such art. “One large piece of art over a sofa can make quite an impact and ground the room.”
GROUP PROJECT
Groupings work well too for wall art especially if retailers can tell a story with them. “It doesn’t have to be too matchy-matchy but make sense with a theme through content or color.
Wink Gaines, who is a nationally renowned wildlife photographer, encourages buyers to dig into the story behind art. Gaines suggests groupings of wall decor based on a unifying theme such as the West, in which case you can showcase wildlife from the region.
The same concept applies to working
with a consumer. When there’s a large space, offer the option of helping to create a gallery grouping with several pieces. Each client
is different and some could prefer more eclectic groupings.
No matter which way you choose to display it, wall art can work wonders for your business, says Rulli. “The strong emotional response
can capture the imagination of a customer
and heighten their interest in your store display of vignette.”
For more information: Itinerant Studio, 614.657.8831, itinerantstudio.com; Lawrence & Crane Fine
Art and Furniture, lawrenceandcrane.com, 713.775.1705; The Elizabeth Lucas Company, elizabethlucascompany.com, 208.928.7444;
Wink Gaines Photographer, winkgainesphoto.com, 828.302.1401
Images courtesy of Itinerant Studio, Lawrence & Crane Fine Art and Furniture, The Elizabeth Lucas Company and Wink Gaines Photographer
Photo: The Elizabeth Lucas Company
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Remember to shop the DÉCOR | Light & Lifestyle collection on Floor 8 of Building 1 from
July 13 – 17 to find an array of home décor
and accent lines including art, accessories
and lighting.