Page 79 - AmericasMart: Market Magazine July 2017

Rick McCormack with M & M Jewelry is excited about the reconfiguration. “I am sure the new layout will increase traffic and certainly make it easier for buyers to navigate the floor,” he says.
SPREADING FUN AND FRIVOLITY
Lexie Robinson with Wild & Wolf also is excited to be part of the growing On Trend Gifts section. While Americasmart has a General Gifts Temporary collection, this area was created as a curated stand-alone
to house what Laura Dadisman, director of Sales at Americasmart labels “modern, quirky, all funky and just fun” gifts.
The On Trend gifts section, housed in Building 3, Floor 5, has been growing by leaps and bounds, and over 40 percent, Dadisman estimates, are international vendors. All are on top of trends and bring fun and clean lines to buyers, she adds. Sam Herrbach, director of Wholesale— North America for Australia-based
Sunnylife says the section “exposes us to new buyers, creates brand awareness, and gives us the opportunity for face time with our existing customers.”
The section hosts fun happy hours and “really cool giveaways,” Dadisman says, as extra incentives for buyers.
“We do temporary tattoo bars—all complimentary for buyers. They're only going to get the whole experience of AmericasMart by shopping this collection.”
TEMPORARIES
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